SINOREACH offers innovative solutions for Mobile, Internet & TV that boost revenue, increase traffic and enhance customer satisfaction.


MOBILE

Personalized Content Discovery

Our software analyses the content and user click-stream without any effort by the service provider or end-user. This data is used to create real-time content profiles and user interest profiles. These profiles are then used to recommend content such as news, ringtones, pictures, games and other mobile value added service content items that user is interested in. The personalization quickly improves as the user continues to use the mobile portal; 3 clicks is enough to find what user is looking for. User will find more interesting content every time with fewer clicks which will result in more content viewing.


Community Creation

Our solution enables effortless community creation by analyzing browsing behavior. Match people who share interest to create communities: finding people with same interests automatically without filling forms increasing loyalty and activating people on your mobile portal.


Mobile Shopping

We offer customized and scalable mobile market place solutions for storing, managing, distributing and billing mobile content. Comprehensive support for different content types and handsets ensures that the market can be served fully. Our mobile shopping solution includes innovative social networking features with user generated reviews, ratings, messaging and other attractive features.


Targeted Mobile Advertising

Our solution enables mobile advertisers to truly target users by showing ads that are targeted based on 1) topics of the currently viewed mobile page and 2) historical user interests. Social collaborative filtering is also enabled; you can show ads that other similar users have clicked. Sinoreach mobile advertising solution offers advanced back office functions such as unique interest trend analysis and user segmentation analysis. Our solution offers ultimate increase in click-through rates.



INTERNET


Dynamic Content Linking

Links most similar content items for example classified ads next to editorial content or community messages next to news. Offer your users very compelling and comprehensive content experience while removing navigation dead-ends. Our solution helps users to discover the entire portal, not only the sections they commonly use.


Natural Language Search

Enable users to search content with a free text description. Unlike traditional keyword search, our solution understands the meaning and links between words. Enables users to find all relevant items not only the ones which use the same keywords.


Content Personalization

Content selection is personalized based on browsing history. The software analyses the content and user click-stream without any effort by the service provider or end-user. Based on user's actual interests system recommends content such as news, blogs and other internet content items that user is interested in. The personalization quickly improves as the user continues to use the. User will find more interesting content every time with fewer clicks which will result in more content viewing.


Intelligent Targeted Internet Advertising

Our solution enables internet portals and other internet advertisers to truly target their users. Service provider can show banner ads that are targeted based on 1) topics of the currently viewed internet page and 2) historical user interests. You can show ads that other similar users have clicked based on our social collaborative filtering technology. Our solution is complete with advanced back office functions such as unique interest trend analysis and user segmentation analysis offering ultimate increase in click-through rates!


Targeted Internet Shopping

Our targeting technology can also be used in internet shops to offer users those items that they are most interested in. We help internet shops to monetizing the long-tail; sell also those items that are not most popular.



TV


We offer world-leading participation TV formats. Our shows are quick and easy to produce and can be broadcasted on all TV networks. Since the participation takes place via SMS or IVR, literally all viewers are able to participate. Our TV formats are currently broadcasted in over 20 countries by leading TV channels.

Participation TV engages viewers to programs in a unique way via their mobile phones while sending SMS messages. Thus, viewers can either participate in games, chats and shows, or send comments to live hosts and animated characters, who will speak them aloud on TV.

Participation TV Formats offer TV channels an easy and low-cost way to broadcast shows in off-peak times, e.g. night and afternoon slots - an opportunity to create an additional revenue source and increase customer loyalty through interactive entertainment. For advertisers, participation TV formats offer a way to reach viewers that are otherwise hard to target.


Contact Sinoreach for more information.